Great piece.
Ben Reed

Yeah, I went down a loooong rabbit hole looking at 80s horror/thriller paperbacks. The Stranger Things face has to be a 50–50 meld of Choose Your Own Adventure (for typeface and color) and the Lucasfilm logo (for letter width, outline, and illumine effect) + super-tight kerning. That’s what the designers gave the show’s creators, even if “Stephen King” is what they had originally asked for.

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