The Next Generation of Human Factors ResearchAdvances in neuroscience have changed the way social and behavioral sciences are being studied. Considering the brain is the root of all…Sep 26, 2016Sep 26, 2016
How Might Economics Help Human Factors?After recently watching Dan Ariely’s documentary, (Dis)Honesty — The Truth About Lies, a film about humans tendency to lie, I was drawn to…Jun 15, 2016Jun 15, 2016
How to Use Human Nature to Your Advantage During User TestingDuring Human Factors studies we often ask participants to complete a series of tasks designed to be representative of the normal use…Apr 6, 2016Apr 6, 2016
Want to Create the Next ‘Must-Have’ Product?The Unmet Need in Consumer Product DevelopmentApr 4, 2016Apr 4, 2016
