(Yes, it’s a stock photo) I’m not that awkward of a typer and I don’t shave my hands.

I know I’m going to be asked this question at some point:

“Why did you start writing the “behind the scenes” part of your business on Medium instead of on Grow and Convert?”

The simple reason: We wanted a slight separation between the Grow and Convert site (where we write case studies on marketing) and the Grow and Convert publication (where we share a our journey of us growing our business).

Now thinking of it, the simple solution to this problem would likely be to rebrand this publication project to a different name to avoid confusion…

But nonetheless…

Medium felt…

Roller coasters are an analogy for what startups are like

This is how I feel like startup life is:

Monday: “We’re in way over our heads…”

Tuesday: “Wow, things are starting to fall in line again!”

Wednesday: “Why did I start this business?”

Thursday: “Woo Hoo!!! We landed another customer!”

Friday: Can we handle another customer? Ahh there’s so much work to do, how am I going to complete it all?? Help!

Every day of every week is a roller coaster of emotions.

One day you feel like you’re in way over your head, and the next you overcome some challenge and feel like you’re on top of the world.

Most people don’t argue with someone, then decide to start a business together.

But that’s what Devesh and I did.

While it seems funny in hindsight, it’s the opposite perspectives that challenge each other to be our better selves.

In 2015, we happened to show up at a marketing dinner, and the conversation started something like:

What do you do?

Me: I run marketing at a startup, my speciality is in content marketing.

Devesh: Oh interesting, I run a conversion optimization agency, I’ve been writing a lot of content, but haven’t been getting any business from it. I don’t think VPs read content online.

Photo Credit: Warren Hardie

It takes something substantial happening in our lives for us to realize that life is short.

I came to that realization three months ago, when I was in Sri Lanka.

I had only been in the country for fifteen minutes — when our taxi came to a screeching halt.

Our taxi driver opened the door to the car and we got rear ended from behind. I looked around to see what was going on, and outside of the left window of the car, I saw a man on the pavement.

He looked like he was in his 20s and he…

Changing perspective on what is important

“Choose a job you love and you will never have to work a day in your life”

You hear that phrase all the time.

But in reality, the truth is:

Discovering your passion while earning a reasonable living is incredibly challenging.

When I was in high school, I never got good grades because I didn’t know what I wanted to do afterward.

Benji Hyam

Co-Founder of http://www.growandconvert.com and Wordable (Acquired ‘17). Previously ran marketing for two venture-backed startups in SF.

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