When Broadcasters Make Money, Game Developers Should Too

Ben Keighran
2 min readMar 15, 2018

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Today, I am pre-announcing some of the details for how our new monetization product will work on Caffeine for broadcasters and game developers. Later this year, we will introduce a way to monetize that we think will be better than the advertising and subscription models you’ve seen on other platforms. This new product will enable game developers to make money alongside broadcasters for the first time ever. Our plans for monetization, aim to maximize the revenue for both broadcasters and the developers of those games, while creating the best experience for our users. We don’t want to create a monetization product that gets in the way of the experience. We are creating one that enhances it.

We will be at the Game Developers Conference in San Francisco next week, sharing more about our plans directly with developers. I’m personally excited about this new program, because until now, game developers have mainly used streaming platforms to market their game to potential future customers. But the reality is, if you’ve made a game that is as fun to watch as it is to play, you should also be sharing in the platform’s revenue. The monetization system we are developing will financially reward developers of every size for sharing the content they’ve worked so hard to create.

If you’re a game developer and would like to meet us at GDC, or are interested to learn more about what we are doing, please email us at team@caffeine.tv. We’re excited to work with you.

I am beyond excited about our plans for monetization & think broadcasters, game developers and our users will be too.

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