Some of the best companies constantly transform themselves and their fundamental business focus to keep themselves relevant:

  • Google is moving from a Search company to an AI company
  • Facebook is moving from a Social Network company to a VR company
  • Tesla is moving from an Automotive company to a Renewable Energy company
  • Amazon and Alibaba moved from an eCommerce companies to become Data companies

It’s as if when they solve one problem they move to the next. But I don’t see this even in the largest of marketing agency groups. We keep wanting to do more and better marketing. Which is not wrong. Google does keep improving search. Amazon keeps improving eCommerce. But at a certain point they invest in other areas in hopes of discovering new cash cows and blue ocean. …


I’ve been imagining for a while now that VR could one day replace most, if not all, physical offices. After watching Facebook’s latest demo of Oculus, I’m even more certain that it would.

The purpose of an office, according to Jacob Morgan, is to:

First, to foster collaboration and communication. Second, to have a level of transparency. And third, and most important, is to create an experience.

I believe VR can easily replicate most of the above. Imagine appearing as your avatar in a meeting room with everyone else all while sitting on your living room sofa. When you’re done, you can take off the headset and go back to working on your laptop at home. Working from home isn’t new, the trouble has always been meetings and collaboration. …


Since we are on the edge of an AI revolution, I am therefore of the belief that there are only three broad business models that matter.

  1. Businesses that hire humans to do things AI can’t. But this is the worst of the three options as all they’re doing is buying time. AI will inevitably be able to do most, if not all, of human-skilled work.
  2. Businesses that own AI “workers”. They don’t necessarily have to build the AI but they own them. Companies like Uber will own fleets of autonomous cars, for example. …


Humans today are increasingly placing their trust in machines. We trust the autopilot in airplanes, trust our smartphones to remember our contacts and appointments, trust the cloud to store our precious documents, and trust Netflix to recommend our entertainment. But this is merely the beginning of a significant behaviour shift.

We are quickly approaching a future of AI and robots. A future where our trust in machines is greater than our trust in fellow humans.

An obvious example of this future is the self-driving car which is predicted to be commonplace by 2020. Complete and utter trust has to be placed in these machines to transport our fragile bodies while avoiding every obstacle and navigating every situation. As technology improves, self-driving cars would eventually be better drivers than humans resulting in fewer accidents and fatalities. …

Benjamin Koe

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