Introduction to UXD week 1, part 1

An Introduction to User Experience Design

The deceptively tricky challenge of designing for user behaviour

In this article we cover:

What is UXD?

UX Design is studying user behaviour and understanding user motivations with the goal of designing better digital experiences.*

*Sometimes it doesn’t even need to be a digital experience, it could just be a bad door.
Balancing business, people and technology

Balancing business requirements

Customers don’t often get invited to meetings, so don’t be afraid to speak up on their behalf.

Garrett in The Elements of the User Experience

UX Designers are part of the full product design process

Testing one user early in the project is better than testing 50 near the end — Steve Krug

  1. Do users need the product you are making?
  2. Do they want it enough that they will either pay for it or if it is free, spend time looking for it and learning to use it?
  3. Are you missing a key feature they will need?
  4. Are you spending time building features they will never use?
  1. How should the content be organised so that users can easily find it?
  2. Will users find your app easy to use? Where do they get confused or lost?
  3. What content is needed and how should it be written to be most engaging?
  1. What should the visual tone of the product be?
  2. How do users feel when they see your product? Do they trust it?
  3. It the product visually appealing and does it spark joy?
  4. Is the visual design usable and accessible?
UX Pyramid

The UX Pyramid

  • No bugs, errors and outages
  • Uses current technologies (doesn’t rely on old technologies like Flash that don’t work on phones or tablets)
  • It has some purpose; someone has a need for it
  • Includes all key features
  • Works in all modern browsers
  • Passes basic accessibility
  • Loads in reasonable time, even in peak periods
  • Content is current and accurate
  • Data is clean and reliable
  • Password resets are sent/received promptly
  • It can be used effectively on mobile devices and standard device types
  • Users don’t get lost or confused
  • Users can easily find the content or products they are interested in
  • The site doesn’t rely on constant help messages or long instruction manuals
  • It has a short learning curve
  • Users don’t rely on ‘hacks’ or workarounds to use it
  • Call centres aren’t swamped with basic enquiries
  • Meets basic UX heuristics and best practice
  • Users want to use it
  • Users actively find situations and reasons to use it more
  • Users recommended, up-vote and rate it
  • Users invest themselves into it
  • Users promote, share and evangelise it
  • It becomes part of the user’s regular routine
  • Users ❤️ it; it brings meaning to their life

Diagnosing and solving UX issues

  • Hybrid Teams & Remote Collaboration
  • Standard Operating Procedures (SOPs)
  • Effective Outsourcing & Automation
  • Hiring & Onboarding



Sustainably minded founder 🌱, optimist 🙌 and automation wizard 🪄. Founder of Impact Positive and Co-founder at Beaker & Flint

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Ben Le Ralph

Sustainably minded founder 🌱, optimist 🙌 and automation wizard 🪄. Founder of Impact Positive and Co-founder at Beaker & Flint