4 Ways to Make B2B Stories Sell
Facts Tell — Stories Sell: But what does this mean for B2B narratives?
I came across the phrase ‘Facts tell- Stories Sell’ a few weeks ago. It’s not a new phrase, but it resonated for me. After all, this is what I help tech leaders to, transform complex messages into compelling narratives that reach and influence key audiences. But why are stories so powerful and what elements make them so?
Well-told stories have four significant advantages for B2B tech businesses wishing to influence, customers, investors and other stakeholders. They make businesses more memorable; create differentiation; build connection; and develop context.
Being memorable
In many high-tech markets the temptation is to rely on product specifications, speeds, capacities and sizes to tell the story. But the human brain struggles with lots of facts — it’s hard to remember numbers and data without a narrative thread to connect them. Search for ‘how to improve your memory’ online and you’ll see hundreds of techniques; virtually all of them involve using visual images and stories to relate facts into a wider whole. The human mind likes a narrative to connect things together. By creating stories you immediately make it more likely that your audience will remember the key information.
By creating stories you immediately make it more likely that your audience will remember your key…