Highlighted by Ben Nerly
From Game Thinking, Explained by Amy Jo Kim
…e call it “finding the fun.” And what that really means is to build engagement from the inside out. You don’t start with your onboarding flow, or your mastery systems; you start with the core bit of value. For example, we started development on the Sims by running small experiments based around finding that core bit of fun — that’s how the game you know and love today first came to life.