Investigative Piece on the Lynchburg Hillcats Baseball Team

A local topic to investigate can be the changes in uniform, logo, mascot and other business decisions made by the Lynchburg Hillcats owners. I can investigate the baseball clubs reasons for the changes.

Local news station, WSET, covered the story of a change of mascot after 22 seasons of having Southpaw as their mascot. With the implementation of a new mascot, the Hillcats also announced a change in ticket pricing.

Other promotions include a special deal on Tuesday’s that will be announced in the coming months.

The official Minor League Baseball website had an article mentioning the change in logo and mascot.

The News and Advance also wrote a story on the change of logo.

People or Sources for the story:

Lynchburg Hillcats new ownership is Elmore Sports Group.

Brandiose is the company that redesigned the logo and look.

Hillcats General Manager and President Chris Jones.

I can interview fans of the Lynchburg Hillcats or employees of the Hillcats. I know an employee of the Lynchburg Hillcats, Max Rettig.

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