Apple just told the world it has no idea who the Mac is for
Owen Williams
5.6K489

You’re spot on with a lot of your observations. I was waiting with eager anticipation to see what Apple would release, as I will probably need to replace my aging Late 2011, 15" MacBook Pro sometime soon. It suffered from the discrete GPU failure that was widely reported across the internet and has had numerous logic board replacements since then to remedy the fault (which invariably returns again, with repeated use). Apple’s repair extension program only lasts until the end of this year, after which time I will have no option than to replace the machine, should it fail again. Having seen Apple’s new 15" MacBook Pro offering I am underwhelmed (to put it politely). It is a downgrade in a very real sense from my current 2011 MacBook Pro. If I was to compare it feature for feature, the only redeeming feature of the new 2016 model is the addition of Thunderbolt 3/USB-C ports. But in order to gain those, I have to sacrifice a whole lot of other stuff, not to mention forking out a lot more money. Apple should remove the ‘Pro’ label because this is not aimed at the Pro market at all. Apple’s core market is now selling to iPhone users, not Pro users. 60% of Apple’s revenue comes from iPhone sales vs 12% Mac sales. Apple is aiming to increase it’s market share in Mac sales by selling to the coffee shop market, the group that sit in Starbucks casually surfing the internet whilst sipping on their Mocha-Latte-Flatu-Chino-whatever. It’s the prosumer market. — Or the consumer who like’s to by high spec pro stuff, but never actually does anything ‘Pro’ with it. The ‘Hardcore Pros’ (the real pros who actually make a professional living with these machines as their sole work horses are completely left out in the cold). I fear this is the beginning of the end for Apple. If you lose the actual Pro users, who is going to develop all the apps to keep iOS bubble alive? I think the Apple bubble may have finally burst.