Benn Raistrick
Founder / Creative at Gravita.co a fan of cooking, music, psychology.
Do Less & Think More
Productive before productionI am a victim of needing to ‘see’ the idea in order to ‘think’ the idea; always the ‘visualiser’, never the ‘theoriser’. Holistic creativity comes naturally to me, I’ve never really been conceptually driven. I have an idea, I make it — it’s as simple as that! However, over the years I’ve found myself shifting solely from creating the aesthetically pleasing to questioning everything behind the surface design — ‘why am I creating this?’,Benn Raistrick4 min read