When companies become design literate, they’ll use design thinking to solve problems such as improving team dynamics or coming up with a product line extension. Design Thinking is a terrific approach for coming up with viable ideas for innovative improvement. But design itself is much more.
Development managers learning that built-out features aren’t ever used. It was a waste of resources to build functionality into a product that customers aren’t using, either because the feature wasn’t wanted or the product was too complicated for the users to take advantage of the features.