The Cardano Foundation — in line with its integrated marketing and communications strategy — has expanded its integrated global PR, Communications and Marketing function by appointing Maryam Mahjoub as the new Marketing Manager, effective immediately. The latest addition is in response to the Foundation’s worldwide growth plans with more key positions to be filled in 2020 ahead of the transfer of custody of Cardano.
In her new role based in Ontario, Canada, Maryam will lead and execute Cardano and the Cardano Foundation’s global marketing strategy with a primary focus on driving adoption through results-driven go-to-market exercises.
Maryam will work closely with Bakyt Azimkanov, Global PR and Communications Director, to promote Cardano and its brand integrity, and she will focus on acquisition strategies and retention across various verticals. Working in collaboration with other functions at the Cardano Foundation, she will develop cross functional initiatives designed to increase awareness and adoption of Cardano for various audiences. …
Legislation is one key to adoption through use cases of blockchain — be it in emerging markets or developed nations. Robust regulatory environments and innovation-friendly political landscapes that foster technological advancements are vital to shaping technology-driven growth.
Since the concept of blockchain was introduced in 1991, our perception of the technology has shifted and our collective understanding continues to change as we head towards a blockchain-enabled era of the future. For this to materialise on a full scale, we need laws that support ever-changing disruptive growth.
Armed with a mission to shape legislation, the Cardano Foundation is involved in leading global industry bodies to design legislative drafts and discuss their implementation with regulators. And, not without a healthy dose of interesting debates on overregulating the sector! …