Undercover UX: Speaking at Salt Lake Design Week — Ben Peck
I’m very excited to be speaking at this years Salt Lake Design Week.
I’ve been heavily involved in the IxDA (Interaction Design Association) Salt Lake City chapter for the past couple years and last year we were invited to participate in #SLDW and it was a great opportunity to help designers better understand what “interaction design” and “user experience” is and how to help them understand what UX hiring managers are looking for so they could get into the industry if they were interested.We have the pleasure of being involved again this year. There are a lot of great talks. Attend one, or two, or all of them, the more the merrier. Most are free.
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Undercover UX
I feel privileged to be included in the event line up this year. I’ll be speaking about how designers often are leaned heavily upon for the “success” of the business since they are at the front lines when communicating with web users but are not involved on the front lines of the “business”. When a user does or doesn’t do what the business intended, it often times is reflected on the way it was “designed”. We designers spend our time undercover until a piece of work is set into the wild. Most of that time we spend worrying about the way it looks and not enough about the way its used (or could be used). If we’re expected to be a part of driving the success and not just aesthetics we need to spend less time trying to BE RIGHT and more time GETTING IT RIGHT. That requires us to spend less time undercover. We’ll discuss ways designers can get involved earlier in the business decision process to allow them to have a good balance between business and user needs to foster more delightful experiences for all.
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