Brand Haiku #11: What are Brands Best at?
· Creating choice — you cannot be chosen unless you are a choice
· Simplifying complex purchasing decisions
· Signaling assurance and guaranteeing quality
· Commanding a price-premium
· Developing long-term customer loyalty
· Organizing markets for customers
· Communicating leadership
There is no other asset, whether tangible or intangible, that can deliver this much value.