DIGITAL LIFE | TECHNOLOGY
The Deeper Reason to Own an iPhone 15 Pro
The greatest leap forward in this generation of iPhones is also one of its least mentioned
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It’s a common complaint of our tech companies that each year rarely brings much in the way of significant change. It’s not every year that our products improve by leaps and bounds.
Still, ad campaigns are effective at generating interest in each new iteration of products that these tech giants release. A well-crafted iPhone keynote will have people wrapping around stores across the world on release days regardless of whether the changes between models amount to anything notable.
But occasionally, the improvements between generations can bring with them paradigm-shifting innovations. The leaps between the first few iPhones were each so seismic that they changed what it was to be a smartphone owner entirely with each new hardware update.
People have grown more cynical of these consumerism titans, though. Over a decade’s worth of yearly releases has soured the public to the idea that our phones change much each year. They have their reasons to be skeptical. The Apple Watch 6 famously poked fun at itself when it pointed…
