Ben Werdmuller

CEO at, co-founder of @elgg, digital troublemaker. Also into social justice, food and adventure.

Your audience isn’t your social network

It’s time to start publishing for yourself.

This post was originally published on my personal site at

I don’t know what to think. On one hand, Medium’s article format seemed like a strength. On the other hand, I suspect being able to share short pieces solves blank page syndrome for a lot of people. The effect feels a little bit like you’re passing around memos.

Medium’s design is always beautiful. It’s a shame you can’t post with only an image: the new stream would be great for editorial…

Publications edited by Ben Werdmuller

Building respectful software: stories from the ground.

POSSEd posts about the #indieweb. See also:

Time and Relative Dimension in Space.

Being a human on the Internet

I just spent a couple of weeks back in the UK, partially to talk to universities and organizations about using Known, but mostly to reconnect with old, dearly…

Opinions are a feature

Lately I’ve been thinking about the differences between entertainment and technology:

entertainment n. the action of providing or being provided with amusement or enjoyment.
technology n. the application of scientific knowledge for practical purposes.

8 tips for writing open source web apps that anyone can use

I’ve spent my career writing open source web applications that are designed to be used by non-technical users. Elgg was a…

The Next Step on a Grand Adventure

Imagine a global social network that nobody owns, where your profile can be uniquely your own, and you have full control of your identity.