Brewing an Iconic Beer Brand from Scratch

Ben Whitla
Mar 15, 2018 · 6 min read
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Big Boom Sauce. Photo (and LHBCo website) by the amazing Top Hat

The big idea

The man, the myth, the legend.

Translating the man into the brand

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Round one, not that far off.
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If you don’t mock it up on a shirt, is it even a real design presentation?

The final brand

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Great for using just about anywhere

The first beer

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All types of type. Hand lettering second from the left by the amazing Haim Sharma
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Some of the next round… getting closer. And, hey, flat can renders this time. Fun.
Driven to hold.. well.. anywhere
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Beer icon. Another photo by the kickass team at Top Hat

More cans, more growth

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The line up.
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Buncha beers. Photo by Top Hat
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Movin’ weight. Photo by Top Hat

Future beer and the hand-off

Care for another pint?

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Here’s a growler to say goodbye. Photo by Top Hat

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