Evolving a tech startup brand: Jibo

Ben Whitla
Sep 9, 2017 · 4 min read
Before | After
Hey, pal
So many circles
Old Jibo logo, not so balanced
O’s for days
Dotted lines!
What a beauty
Jibo is people, hello people
Jibo is round
Who doesn’t love Caslon and some Lorem Ipsum?
Different proportions
“Inspired by” the proportions of Caslon
So blue
Hello, Jibo

Ben Whitla

Written by

Design, typography & creative direction. VP Brand & Creative Partnerships at Great Big Story. Creator of Lord Hobo Brewing Co. brand and can designs.

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