Every startup that promised to store all your photos has sold out or died.

Here’s what to do.

Today, the CEO of PictureLife — a company that promises “seriously worry-free cloud storage” of every one of your digital photos and videos — announced that he’d sold his company.

“As a small company,” he wrote, “we were worried about the prospects of one day not being able to keep our customers happy, or making them leave our service because we could no longer support our business.”

In other words: it wasn’t working. The company hadn’t found a business model.

Welcome to Groundhog Day. If you’ve been looking for a way to collect all of your photos in one place, this is, as Shirley Bassey put it, it, just another case of history repeating. Trovebox is shutting down. Loom sold itself and closed last year. The greatest picture service ever, Everpix, died two years ago. Before that, we lost Gush. And Snapjoy. PictureLife’s new owner, StreamNation, says there’s nothing to fear: “In the short term, PictureLife will stay the same. In the long term we will make sure to keep PictureLife’s DNA.” But as they say: fool me six times, shame on you. Fool me seven, shame on me.

These companies built something that we all wanted. They failed anyway.

So what to do? The need hasn’t changed: we’re all still generating way more digital photos than we can store on our phones or hard drives. We all still want to keep them for the rest of our lives. And many of us are still willing to pay real money to a company that makes it all just work.

The bad news is that there’s still nothing out there remotely as good as Everpix.

The good news is that a bunch of companies are racing to fill the gap. And while they haven’t sorted out most of the tricky questions around usability, these companies all have one wonderful thing in common: they’re not about to go out of business.

So who out there wants to store all your photos? And which to choose?

Start with Apple. They’ve promised us the moon: iCloud Photo Library will sort and store all of your images and videos in the cloud, letting you access them on any Apple device and on the web. Edit and organize anywhere and the results show up everywhere. At the center of it all is the new Photos app, replacing iPhoto. The only problem: it’s way overdue. The latest pledge is April 2015.

Or try Google. Google Plus Photos is a dream: beautiful auto-enhancement and sorting, automatic background uploading from your desktop and your phone, cheap storage. (In fact, they’ll give you a free unlimited automatic backup of all your pictures and videos, but it’ll downgrade your images to 1000x1000 pixels. You have to pay for full-res.)

If only Google didn’t make it next to impossible to share photos on actual social networks! If your friends all use Google Plus, go with Google. But you don’t need me to tell you that. If your friends all use Google Plus, you probably work for Google already.

Then there’s Amazon. The Galactus of Internet companies recently announced that all Amazon Prime customers would get free unlimited photo storage, featuring automatic backups and accessibility on any device. And it works! It’s very, very basic — no meaningful sorting or organization, no sharing other than email or copying links — but it works.

Or Dropbox, which regularly asks for permission to slurp up all of your photos into the cloud, for later perusing via Carousel. (Or Unbound.) This has promise, too — but Dropbox doesn’t let you make basic decisions, like putting photos into different folders.

There’s also Facebook, but they don’t store full-resolution shots. Yahoo’s Flickr, but it doesn’t de-duplicate, and there’s no fast way to interact with photos on your computer. Microsoft’s OneDrive, “one place for everything in your life,” but — actually, I have no idea. Has anyone tried it? Remember Microsoft, from the 90s?

Anyway: the picture’s clear. All the big players are moving into the space. Maybe that’s why the little players have disappeared.

So again, what to do?

Don’t choose. Diversify.

Turn on the free Google+ low-res unlimited backup. If you have Amazon Prime, turn on their thing too. If you trust Mark Zuckerberg, turn on automatic backup to Facebook. And keep an eye out for Apple Photos — that’s the one I’m pining for.

The financial cost is pretty low. The bigger cost is privacy, which is a topic for another time — but you’re probably entrusting sensitive data to a lot of these companies already. The benefit: safety through redundancy. Things break, companies fail, CEOs sell. But unlike the analog days, a home fire or flooded basement shouldn’t threaten your only wedding album.

Upload your digital life to the server farms of enough megacorporations, and there’s a decent chance that your visual records will live forever.