LIVE AND LET LIVE.
Doesn’t matter if it is paper based or digital, if you are keeping ANY sort of record (even on scraps of paper), you need to be aware of this as the fines are high and you can rest assured the EU will …
This is segmentation at a very high level, and many marketers will stop here. You want to go as deep as possible — segment whenever you can, as much as you can. Here’s how you do this.