This issue includes a great guest post from Justin Phelps, a former hacker and CTO who shares his best advice for non-technical founders. We’ll also cover:

How Amazon uses original shows as a sales channel, a transparent guide to raising a Series B from Sequoia, Convergence in China and turning data into personal conversations.

Enjoy!

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Great reads

Amazon’s Original Shows are a Hit, Internal Documents Show — Francesca Fontana, The Street

Amazon has been betting big on original content, and internal documents show that the bet seems to pay off. …


This is a guest post from Justin Phelps, an ex-hacker, developer and systems architect who’s been at a number of tech startups since the 90’s. In 2003 he founded and later sold Super Computer International. He’s currently working as a CTO in the mobile space and working on cryptocurrency projects. This post first appeared in my newsletter — sign up here!

Great tech co-founders are hard to find. Especially ones with skills, passion and risk profile to go through the arduous path to success. In lieu of finding one, you can outsource until you can build your own team.

Once…


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2017 turned out to be a big year for Swedish tech, both in terms of capital raised and number of rounds. Removing Spotify’s 2016 outlier round from the equation, 2017 saw nearly twice the capital invested into Swedish tech startups.


Hi there! 👋

A hectic September is drawing to a close, but some readings made it to the list. In this issue, topics include:

Blockchain bonanza, automating marketing intelligence, lessons from inside the Airbnb rocket ship, the future of e-commerce and Vitalik’s magic shirt.

Enjoy!

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Great reads

Beyond Amazon and Alibaba: What’s Next for e-Commerce — Hans Tung, GGV Capital

Despite the clickbait-y title, this post gives an interesting view on how to answer the question retailers all over the world are asking themselves: How do you outsmart an 800 lb gorilla?

Lessons Learned Scaling…


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Funnel.io

Say ‘data-driven’ to a marketer and you will trigger a deeply emotional response. While most marketers will agree that being data-driven is good, some love data while others see it as an enemy which threatens the way they’ve always done it; trusting their gut. A universal issue that all will agree on however is that making sense of business data is still a huge challenge.

A few years ago, Industrifonden became an investor in a newly formed business intelligence SaaS company by leading a $3 million seed round. …


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This is a guest post from Hannah Meiton, Head of Growth at the world’s fastest growing background music company Soundtrack Your Brand (one of our brilliant portfolio companies, more on their story here) and previously VP Sales at iZettle. This post first appeared in my monthly newsletter — sign up here!

B2B lead generation works quite differently than B2C lead gen and requires a different approach and mindset that is more precise, detailed and thought-through. …


Hi there! 👋

The summer is upon us so what better time to fill up the reading list?

This issue includes reads on onboarding for growth, a 30 year tech outlook, a brilliant guest post from growth star 🌟 Hannah Meiton at Soundtrack Your Brand and my report on venture funding in Sweden — hot off the press.

Enjoy!

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Great reads

Why Onboarding is the Most Crucial Part of Your Growth Journey — Casey Winters, Greylock

When people talk about growth, they usually assume the discussion is about getting more people to your product. When…


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The Swedish tech sector saw continued growth in invested capital in the first half of 2017. While the number of deals kept steady, the amount of capital increased following a surge of larger Series A and B rounds. Noteworthy is that the share of funding rounds with participation from international investors hit an all time low, pointing to a strong appetite from domestic investors

After a strong finish of 2016, the first half of 2017 saw a continued rise as a total of $560M was invested into Swedish tech startups. The significant increase in invested capital was not distributed evenly…


Hi there! 👋

Greetings from the Øresund region where the conference season is at its peak. I’m attending events in Helsingborg, Copenhagen and Malmo the coming week so let me know if you’re around!

Without further ado, let’s dive into the latest and greatest reads on digital commerce, consumer enablement and marketplaces. In this issue: Mary Meeker’s annual data dump, Western brands on WeChat, Amazon vs The Innovator’s Dilemma and a recap of the importance of Silicon Valley’s origin story. But first, let’s kick off with some insights from retail analytics entrepreneur Arvid Stenback on the ongoing retail crunch.

Enjoy!


In this issue: Snob Wars. AI everywhere. Wal-Mart’s M&A frenzy. The importance of retaining a Day 1 attitude. But first, let’s kick off with some advice from digital commerce entrepreneur Tomaj Sangchi on how to rapidly build a global brand through social channels. Enjoy!

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Guest view

In this edition we meet Tomaj Sangchi, CEO & co-founder of the fast-growing digital commerce brand Tom Hope (more on their story here). …

Bjorn Bergstrom

Investment Manager @ Industrifonden, a Nordic VC firm. Interested in the consumerization of the enterprise, digital consumer brands and marketplaces

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