News Media: Disrupted

In the tech world we talk about disruption all the time. It’s talked about in mythical terms, as a powerful force that the clever few invoke for fame and fortune. As Jonathan L. Yarmis says, disruption does not always bode well for the consumers, let alone incumbents.

The world of journalism and news media is being disrupted. The forces are not just disrupting the incumbents, they are intimidating and embarrassing them into abject failure. Since the advent of the 24-hour news cycle ratings and viewership have been driven not by in-depth reporting and insight, but by the race to be first.

Well, I’ll tell you what, news media: the race to be first is over. Social media wins. You lose. The disruptors — fake news, propagandists, and charismatic personalities — are running circles around you.

And we lose, because what is most tragically lost in this race to be first are the facts and the truth.

So stop competing in a race you can’t win. Go back to your foundational mission as the Fourth Estate. Take a step back, take a deep breath and return to your roots.

Democracy needs you. We, your disrupted consumers, need you.

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