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ms th…We’ve survived as a species by being impulsive, trusting our instincts and focusing on the present. Behaviouralists call this present bias. The same hurdles to breaking the habit are the same problems that many of us encounter with saving…

In Behavioural Science we call this an ‘intention-action gap’. I can desperately want to stop smoking, in fact it is all that I intend to do, but there are many …

Move further into digital health for remote patient monitoring and patient compliance. A high cost of care is lack of compliance, and there should be a penalty for that. If you are prescribed a high blood pressure drug and you don’t take it, and you have a stroke, you pay a fine. Some 95% of us have smart phones, and there’s no reason why patient compliance can’t be monitored that way.