Kristen Berman
Thinking about Irrationality. Behavior researcher at Irrational Labs.
What sign-up flows could learn from online dating
Work by Kristen Berman, the co-founder of Irrational Labs with Dan Ariely.Work by Kristen Berman, the co-founder of Irrational Labs with Dan Ariely. Edited by Livefrye product manager, Rohini Venkatraman. Assume that you’re a female and dating online. Two men message you. Jack messages and asks you straight away to go and get a drink with him. Rob messages and asks you what you enjoy doing on the weekend. You message Rob back. You tell Rob about your healthy obsession with Indie music and he tells you about his welding hobby.Kristen Berman4 min read