PinnedBerni RuoffinGive me empathyGive me empathyWhy human connection and empathy ultimately is the one true source of great products. And why designers should stop dancing.Feb 5Feb 5
PinnedBerni RuoffinGive me empathyShadow workflows and captive mitigatorsWhy we so often design appalling applications for experts, even though the alternative would be so much more lucrative.Mar 6Mar 6
Berni RuoffinGive me empathyHow to kick-start accessibilityAccessibility is my favourite quality assurance framework. With major legislation on the horizon, now is the perfect time to get started.Oct 17Oct 17
Berni RuoffSaying goodb-AISaying goodbye is never easy. Especially when it is saying goodbye to a group of people who have influenced and shaped you as much as my…Sep 2Sep 2
Berni RuoffinGive me empathyLike standing in a forest — designer metaphors.My new favourite metaphor about perspective and the beauty of diversity of opinion. And why I think reality is not an elephant.Jun 8Jun 8
Berni RuoffinGive me empathyLike riding a bike — designer metaphors.A metaphor exploration about design thinking that helped me to better understand when it is not the right time for a design sprint.Jun 3Jun 3
Berni RuoffinGive me empathyCrippling indecision, continuous delays (Part 2): Embracing the double diamond.How embracing the double diamond can unlock a new universe of possibilities and effectiveness.Apr 29Apr 29
Berni RuoffinGive me empathyCrippling indecision, continuous delays (Part 1): The two diamonds fallacy.How a strict separation of strategy and execution leads to crippling indecision, continuous delays.Apr 29Apr 29
Berni RuoffinHiker trashGR20 with companyHere I am. Following a trail again. Today in the rhythm of a shaking and rattling train on the tracks from Bastia to Calvi. Tomorrow…Dec 19, 2023Dec 19, 2023
Berni RuoffinHiker trash35/n: AT TBCday 10: Siler’s Bald Shelter M195.5 to Newfound Gap M207.7Sep 12, 2023Sep 12, 2023
