How my app became irrelevant overnight
Stuart Hall
1786

What a surprise to see my own review in your article!

I stand by the rating.

I bought your App after Google launched their iOS App — just because.

Independent developers are all constantly at the mercy of the individual platform motherships launching or semi-exploiting existing solutions. You can see it every WWDC with Apple, every two weeks with Twitter and seemingly random with Google.

Our work is like the great many feet of a centipede carrying an incredibly large and powerful body. Without a body to carry, there wouldn’t be any need for plenty feet, yet any individual foot must be aware of it’s position along the body segments.

I’m afraid yesterdays success is always worth just that and one needs to constantly evolve outside the boundaries of a single product within a single segment.

The next Instagram surely won’t be an Instagram but something entirely different.

Everyone can always start a new project within an existing category and enjoy some success for some time, but not all success for all of the time anymore.

The App store(s) economics are surely stacked against the small developer who can’t afford to squeeze himself into guaranteed spotlight by landing increasingly sparse funding.

But for all those who love the platforms and enjoy the act of creation it’s still a tremendously wide field to develop and employ creativity. Maybe we’re all going to end up making our living writing company apps as website substitutes, but after that or one weekends we’re all free to book a ticket to a lottery which isn’t just random but also rewards positive contributions to the lives of others.

Rock on Stuart!