Berta de PablosinMars Wrigley Confectionery U.S.: Under the WrapperInternational Women’s Day: Lessons Learned for International Business LeadersI’ve been fortunate to work for global companies all over the world. At Mars, I’ve worked in the U.K., France, the United Arab Emirates…Mar 8, 2018Mar 8, 2018
Berta de PablosinMars Wrigley Confectionery U.S.: Under the WrapperThe Evolution of Marketing: Tapping the Power of People to Elevate BrandsThe Marketing Mix, as many marketers learn in school, are the four elements that create a brand’s differentiators — what makes it stand out…May 30, 2017May 30, 2017
Berta de PablosinMars Wrigley Confectionery U.S.: Under the WrapperLooking Back on M&M’S 75th Anniversary: Fostering Creativity & Cultural Relevancy for the Next 75…On the eve of the 75th anniversary of M&M’S® I had the great fortune of returning to Mars Chocolate North America to celebrate a truly…Jan 12, 2017Jan 12, 2017
Berta de PablosWhat I learned in Indonesia: Marketers must be a part of the “bean to bar” processAs a marketer, I consider myself a storyteller. At my job at Mars, I get to tell the exciting stories behind some of the world’s most…Oct 12, 2016Oct 12, 2016
