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Francesco Bertelli
Francesco Bertelli

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Published in UX Collective

·Jun 3, 2019

Design principles are dead

Long live design principles! — I hate design principles. Sure, they can be memorable like an equation (“Less is more”¹) or incisive as an oracle’s words (“Form follows function”²), but sometimes they just sound like tautologies (“Good design is innovative”³) that won’t help gauge design decisions. …

Product Design

3 min read

Design principles are dead
Design principles are dead

Published in UX Collective

·Apr 14, 2019

A tool designers can borrow from writers

Yes, it’s a pen. — Designers and writers have something in common, and it’s not merely the creative nature of their work. What’s similar is the meticulous job they both embrace in defining relations and proportions between the atomic units of their systems, also known as languages. A writer’s vocabulary is made up of words…

UX

2 min read

A tool designers can borrow from writers
A tool designers can borrow from writers

Published in UX Collective

·Apr 2, 2019

9 ideas for the future of digital dating

Whether you are a gen-Z, millennial or a recently separated 40-something, chances are you have heard of or used Tinder enough to understand how brutal dating can be. How many times have you heard comments like “I wish dating would be more natural, more real.” The problem of dating apps…

Product Design

5 min read

9 Ideas for the future of digital dating
9 Ideas for the future of digital dating

Published in UX Collective

·Mar 12, 2019

Motorcycles and the art of zen navigation

Pick your worst user to design more efficient interfaces. — I love maps. The seemingly random lines and false colors render them aesthetically iconic, so much so that designers sometimes abuse of their visual power and use them even if they are the wrong interface for the job, especially in navigational applications. In fact, my problem is that a map…

Google Maps

4 min read

Motorcycles and the art of zen navigation
Motorcycles and the art of zen navigation

Jan 25, 2019

A Conceptual Model of Product Design Innovation

The model underlined in this brief essay is not meant to scare the reader with some abstract theories about product development but on the contrary, it’s conceived as a pragmatic framework that can help formulate logical and less aleatory definitions of two popular design concepts: innovation and simplicity. A definition of product Let’s start…

UX

13 min read

A Conceptual Model of Product Design Innovation
A Conceptual Model of Product Design Innovation

Published in UX Collective

·Oct 9, 2018

A brief history of calendar design

We are surrounded by objects that have history, that span centuries — and sometimes we completely ignore it. — What is the first image you visualize in your head when you think about a calendar? Probably a table with numbers arranged in 7 columns and 5 rows (or 6 row depending on day 1) to display the full month ahead. We use it every day, whether on your phone…

Interaction Design

7 min read

A brief history of calendar design
A brief history of calendar design

Published in UX Collective

·Sep 11, 2018

A brief history of the numeric keypad

There’s no logical reason why telephones and calculators use different numeric keypads. So why do we still follow the same convention? — Picture the keypad of a telephone and calculator side by side. Can you see the subtle difference between the two without resorting to your smartphone? Don’t worry if you can’t recall the design. Most of us are so used to accepting the common interfaces that we tend to overlook the…

UX

11 min read

A brief history of the numeric keypad
A brief history of the numeric keypad

Mar 28, 2015

Waterfall in disguise.

Throughout my career at design agencies, I’ve been involved in one too many conversations about the design process. These conversations always end with the consensus to kill the waterfall process because it’s non-iterative, lengthy, it doesn’t respect the designers mindset, yadda yadda. As the matter of fact, all the new…

2 min read

Waterfall in disguise.
Waterfall in disguise.

May 12, 2014

Micro UX.

How bottom-up product design liberates designers and delights users. — We are on the cusp of a major shift in how product designers approach their jobs. The legacy method is to spend a lot of upfront time concocting a formal strategy and identifying “user needs” before getting to work building something, a top-down process that is time-consuming and costly. An…

4 min read

Micro UX.
Micro UX.
Francesco Bertelli

Francesco Bertelli

Design Director @ Work & Co, Brooklyn

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