Long live design principles!

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I hate design principles. Sure, they can be memorable like an equation (“Less is more”¹) or incisive as an oracle’s words (“Form follows function”²), but sometimes they just sound like tautologies (“Good design is innovative”³) that won’t help gauge design decisions. The more obscure, the more they are misused as an alibi to hide behind, like big flags of a conquered territory we didn’t fight for.

To make things worse, they are often confused with rules and laws (like in this book), a lack of distinction that makes our job orphan of rigorous science. …


Francesco Bertelli

Design Director @ Work & Co, Brooklyn

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