Bert ShlenskyFocusSmall business shouldn’t follow a google template. Nor should owners endlessly research alternatives or try executing multiple efforts…Jul 10, 2017Jul 10, 2017
Bert ShlenskyA Great Idea Without Execution is HallucinationBusiness success tips usually focus on issues like goals, strategy, financial plans, branding, customer service, measurement, operations…Jun 28, 2017Jun 28, 2017
Bert ShlenskyWhen to Hug and When to Prod?Balancing and considering hugging versus prodding can be a valuable tool in your management efforts. Hugging and support are critical for…Jun 6, 2017Jun 6, 2017
Bert ShlenskyDifferentiation Is Easier Than You Think…Here’s How!Most of us understand basic marketing concepts and the importance of differentiating ourselves from commodities. This is generally…May 19, 2017May 19, 2017
Bert ShlenskySegmentation, Markets, Measurement, Oh My! Key Concepts to Innovate Your BusinessExperts frequently focus on their ideas and execution. However, understanding your market can be just as critical.Apr 25, 2017Apr 25, 2017
Bert ShlenskyReality To Inspire Your Business Dreams, Not Destroy ThemNot having a tight grasp on the reality of your business could be the difference between success and failure. This article lays out some…Apr 13, 2017Apr 13, 2017
Bert ShlenskyHow Communicating Authenticity Can Be as Critical as the ContentBert ShlenskyMar 27, 2017Mar 27, 2017