Bert ShlenskyFocusSmall business shouldn’t follow a google template. Nor should owners endlessly research alternatives or try executing multiple efforts…3 min read·Jul 10, 2017----
Bert ShlenskyA Great Idea Without Execution is HallucinationBusiness success tips usually focus on issues like goals, strategy, financial plans, branding, customer service, measurement, operations…3 min read·Jun 28, 2017----
Bert ShlenskyWhen to Hug and When to Prod?Balancing and considering hugging versus prodding can be a valuable tool in your management efforts. Hugging and support are critical for…3 min read·Jun 6, 2017----
Bert ShlenskyDifferentiation Is Easier Than You Think…Here’s How!Most of us understand basic marketing concepts and the importance of differentiating ourselves from commodities. This is generally…4 min read·May 19, 2017----
Bert ShlenskySegmentation, Markets, Measurement, Oh My! Key Concepts to Innovate Your BusinessExperts frequently focus on their ideas and execution. However, understanding your market can be just as critical.4 min read·Apr 25, 2017----
Bert ShlenskyReality To Inspire Your Business Dreams, Not Destroy ThemNot having a tight grasp on the reality of your business could be the difference between success and failure. This article lays out some…3 min read·Apr 13, 2017----
Bert ShlenskyHow Communicating Authenticity Can Be as Critical as the ContentBert Shlensky4 min read·Mar 27, 2017----