Did you hear the main rule of science about presentation: “One slide — one thought”? In this article we shall tell you, when and how one may break it. Slides with one thought allow to keep attention of the audience on what you are going to tell them. …

It’s not important what you will say — it’s important what they will hear. This is very actual for freelancers, startuppers, speakers of the conferences and sales managers. …

How should you tell listeners about what you are, what you are busy with and what you can be useful for? We shall show you and analyze an example of the scheme of self-presentation. To tell listeners about yourself clearly and in an interesting manner, keep 4 points in your mind: Greeting → An event → An achievement → A story The Greeting The task of the greeting is…

You have already prepared for the meeting with an important client, collected wonderful presentation with accessible logic, that will not confuse the interlocutor, and you have taken the leading position at the key meeting. In the article we shall tell you, how to react to the contradictions and the client’s…

We have just discussed, how to get ready for the meeting with the client, and talked about the presentation. Today we shall speak about perhaps the most complicated part of the sale — the key meeting. Take the leading position B2B-clients will prefer the work with the contractor, who will manage the process, independently…

In the 1-st part we discussed how to get ready for the meeting with the B2B client: to get acquainted with the interlocutor beforehand; to find his imprint on the Internet; to learn about his work experience with the previous contractor. Today we’ll discuss what you should pay attention to…

B2B-sales on the sale of expensive corporative products are most often discussed personally at the internal meeting or in ZOOM. The client left an application already, got an offer and agreed to the meeting. …

The Part 1 article about manipulations read on BEsmart’s blog. 12. Bandwagon What’s this? Appellation to popularity or the fact that many people do something as an attempted form of validation. Example: 6 million people believe in the existence of leprechauns. As many as 6 million people can’t be wrong! How to avoid manipulation? Understand if there are arguments…

Hey! My name is Airat Mukhamedyarov, I’m the head of Educational Technology and Design in the BEsmart studio. We teach to react quickly in discussions, and avoid being manipulated. 1. Strawman What’s this? Misrepresentation or fabrication somebody’s argument. Example: - It is necessary to legalize same-sex marriage because everyone has the right… - Do you suggest…