The start of our year is always filled with hope, expectations, willpower, determination, and vision. There is nothing more exciting than the start of a new year. It is like turning the page of a book, putting pen to paper, and starting afresh. At this time of the year many…
Creating your own beauty business can challenging particularly when it seems as if there is a new brand launching literally every week. Major brands, bloggers, entrepreneurs, influencers, and celebs are all releasing their latest innovative products to capture specific customers.
Certain celebs have capitalised on the attention of their existing…
Building your marketing strategy. Is this something you have to hand, or are you winging it as you go along?
If you are not a natural at planning, picture this for one moment. Imagine what it would feel like if you had clarity in your business and you were always…
Personalised beauty is the future as brands reach out to their customers to cocreate. …
The global Cosmetic Skin Care market size is forecast to reach $134 570 million by 2026, from $128 380 million in 2020, growing at a CAGR of 4.5% during 2021–2026 (Global Newswire).
So what is driving this growth?
In years gone by consumers consulted with skin care advisors in white…
We have known for some time, that there is a direct connection between our gut health and our mental wellbeing. ‘Trust your gut’ is an age old saying that relates to our six sense in our guts, providing us with a hunch about something. …
Developing a beauty brand — what are the opportunities? At the close of last year many of us breathed a sigh of relief — the year that rocked the world from the ground up was finally over. …
Working in doors from home over the past year has meant that we have spent a lot more time indoors. Gone are the exotic holidays to far flung places, or long weekends to the South of France, Portugal, or Spain. Instead, we have been hibernating in our recently converted living…
Digitisation of the beauty industry is not a new phenomenon — in fact, beauty is one of the industry’s leading digital in the consumer sector with numerous DTC brands. It has forced businesses to find solutions for everything from customer engagement to marketing, product innovation and testing.
Customer habits have…
