The start of our year is always filled with hope, expectations, willpower, determination, and vision. There is nothing more exciting than the start of a new year. It is like turning the page of a book, putting pen to paper, and starting afresh. At this time of the year many…

Creating your own beauty business can challenging particularly when it seems as if there is a new brand launching literally every week. Major brands, bloggers, entrepreneurs, influencers, and celebs are all releasing their latest innovative products to capture specific customers.

Certain celebs have capitalised on the attention of their existing…

Digitisation of the beauty industry is not a new phenomenon — in fact, beauty is one of the industry’s leading digital in the consumer sector with numerous DTC brands. It has forced businesses to find solutions for everything from customer engagement to marketing, product innovation and testing.

Customer habits have…

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