How To Improve SEO Ranking On Google | Easy Ways To Improve a Travel Agency Website SEO example.

One of the most common questions Beta Bulls Marketing Agency department receives through our website has to do with website and mobile application Search Engine Optimization, also known simply as SEO. The latest question we received was from an European travel agency wanting to know how to improve their SEO internally.

This Travel Agency came to us and told us that they were building a wiki style page with resources such as information, images, reviews, etc for visitors to their country and are spending significant amounts of money for this project. They obviously wanted to make sure their SEO was on point and that their web pages were actually found and not just sitting there.

The travel agency wanted to more about on page seo specifically, although we got to help them with off page as well. — Below is a direct copy of our first response to them. We hope it helps bring some light to your Travel Agency as well as far as how you too can improve your website for Google ranking.

Note — these suggestions can and should be applied to every page of your website, even if you’re not in travel this SEO tips mentioned below are powerful actions to help improve your website’s SEO for ranking on Google.

“ Great question, I hope I can be of help to you. My name is Jacob, I have been working with our Agency, for about 6 years helping build some amazing apps for our clients. — a huge % of requests we get deal with Google SEO. With that said, I have actually worked with an European travel agency on this matter before, so I hope I can be of help.

Fundamental Basic Rules For On Page SEO For

First off, let’s be clear; Is not that Google likes website pages full of text and lengthy paragraphs or content, their website ranking algorithms are much more complex than that — have you ever visited pages with very little content but their ranking is still impressive? In my experience the quantity is not as important as the quality.

Is like they say, is not the size (in this case length) that matters but how you make the most of what you have.


As far as your on-page SEO, my biggest concern is just how good is your targeted key wording? Are you using the right verbiage, language and jargon or descriptions for these areas and attractions as your would be visitors? You can have a lot of text but lack visibility if you don’t use the same words as your consumers.

SEO Rule #2. Watch Your Page Structure

The way your sentences are ‘read/structured’ has a lot to do with SEO as well. Are your sentences clear enough that a robot (web crawler) could read and easily understand the meaning? Google can now determine if you are referring about speeding if you write the word fast and have the word car in the same sentence so with clear sentences, good external links and keywords your page could show up for relevant searches that instead use words like “speeding” “speeding fines” “racing” “car speed racers” etc, even if you never include those words in your content but you avoid fluff and industry jargon and so your content is easy to read and understood by Google’s web crawlers and so of course by the humans looking for your content.

SEO Rule #3. Use Long Tail Keywords! But Not A Lot.

Talking about well structured sentences — Make sure to have strategic outbound links to other reliable, well established websites (not your own) that can also add value to the consumer… Such as if you refer to a statistic about a certain region, make sure you write that sentence well and link it to the source of that data. When you have outbound links, what we have found at Beta Bulls is that these external links have more SEO power if they are tied to full sentences instead of just a keyword. Our team at has found that a maximum of 5 external links tied to long tail keywords is the optimal amount per page or article.

SEO Rule #4. Use META descriptions!

People seem to always forget about META!! If you want to rank higher than your competition you are going to also use Meta descriptions, the way you use Alt descriptions on your images. Make sure that your META includes 1–5 of your primary keywords (you should have anywhere from 5–15 keywords for a structure like yours) on top of your obvious targeted areas and attractions you are writing about.

Your URL extension should include the same title as the title of your page, i.e: Best Travel Destinations in Lisbon For Families With Small Children should have an url like :

SEO Rule #5. Breakdown your content for better Google Ranking!

Noticed what I have done through this article? I broke down my letter for you into sections or rules. This helps Google crawlers and algorithm figure out just how original and readable is my content. But being Google, is my personal opinion that Google credits us, content writers, if we make our articles easy to read and we do so with breaks.

You can use (H2, H3 tag titles) — this reiterates your topic to the search engines as well as remind your readers why they initially opened your link. 
So a category for their travel resource page could be :

Most Child Friendly Restaurant In X City ← includes keyword ‘child’ and ‘friendly’ for example if they were part of my keywords.

Bonus Google SEO Tip:

Consider having a suggested next article such as 
“Related Article: Find out what people like doing best while in X city!” Include this somewhere towards the bottom of your page … this yields more visit duration time which improves your SEO as well (the longer the visits the more trustworthy and valuable your site is). This is referred to as session, bounce rate. Reduce your bounce rate and see your SEO improve as well.

Simple Recap:

Overall, Google maps everything in and out of your site and credits you for the value to create for the visitors. The more value to your targeted audience the higher your ranking and visibility will be. And just like in business, you can’t please everyone at once, with SEO you shouldn’t try to be found by everyone all the time or your SEO work will dilute.

BetaBulls is a New Jersey based digital software agency. We offer expertly designed software solutions to small and medium sized businesses facing unique challenges that can’t be solved with off-the-shelve-products.

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