What does Africa commerce really stand to gain from E-commerce? For me, it boils down to 2 things: transactions cost and market access. Let me explain further.

Transaction cost in Africa is higher than anywhere else because of significant asymmetry of information between buyer and seller whether it is goods or services, and lack of infrastructure whether physical or digital. Digital marketplaces reduce the asymmetry of information by allowing buyers to meet tens or hundreds of sellers allowing transparency around the “market rate” for a particular good or service. Regarding the lack of infrastructure, the first sector that comes to…

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