…ners, once considered an integral part of the product strategy, to fall into pure production roles. Production roles, even those requiring high levels of skill, are always easier to replace and automate than strategic ones, so the UX designer of the future is going to have to transform and grow into something a little different if they want to continue to have a say in product decisions.
Every interview revealed a problem we’d faced ourselves as we grew over the years. A problem so big and powerful that it can cripple product development at feisty startups, weigh down user experience at mid-size companies and completely prevent the scaling of design and development in enterprises.
One of the best ways to encourage empathy is to watch customer research studies with co-workers from across your company. When my colleague Michael Margolis runs a study with a GV company, we insist that the real team — not just the designers — watch those interviews and take notes. If it’s not possible for everyone to watch in real time, you can record the sessions and schedule a “viewing party” for later.