Every Idea Comes with an Instruction Manual for How to Bring It Into the World

Why the best ideas often end up sitting on the shelf, and how to fix that.

Have you ever had an idea that was so big, you couldn’t believe you had actually thought it up? I’ve had lots of those, where I’ve found myself even years later having to pinch myself and ask, “Did that actually come through me?”

What used to happen after one of these highly creative experiences is my ego would then get to work figuring out how to bring this thing into the world. And that’s where things would get all messed up.

The ego engages in very limited thinking. This is so it can keep you safe, by only doing things it’s almost sure will work … which almost always means doing things the way everyone else has done them already. (Or, if you have an idea that doesn’t resemble anything ever brought into the world before, or is too big for it to comprehend how it could make it a reality, it will simply give up. On the shelf that idea goes, never to be enjoyed by the people who need it or want it.)

Like when I first thought up the Archetype Alignment Grid™ (a revolutionary approach to marketing that later went viral), I thought, “What am I gonna call this thing?”

And my ego got all excited and said, “I know! Let’s call it the Ca$h Alignment Grid!” (I’m giggling as I write that … it’s so hypey and cheesy! Totally NOT aligned with who I am.)

So that’s what I originally branded my biggest creation ever: The Ca$h Alignment Grid … complete with a $ sign instead of an S. Oh dear.

Next I set out to market and monetize this creation. How will I get this to the people who need it? And how will I make money from it?

I actually did a great job with that. I got into a high level of consciousness and the process flowed through me. What I came up with felt really good and was totally me. Most of all, it felt light. (My ego was evidently too busy basking in its award-worthy “Ca$h Alignment” branding accomplishment to notice my creator was handling these kinds of big decisions).

The marketing I did was highly effective, and the funnel even went viral three years later.

See, every creation comes with a set of instructions. As I stayed in that higher creative place within myself, I allowed the instructions to come through.

In this case, I set up a simple marketing sequence including two short webinars and a giveaway. The entire setup process — including creating the webinars — took me a whopping four hours.

For the marketing, I completely bucked the system and did not require an opt in to my email list, which is pretty standard these days. WHAT? NO OPT IN? It just didn’t feel right to me. I decided to give away my best stuff asking nothing of the person coming into my world until much later in the process. (Because of this, I have attracted a highly engaged email list of many thousands of people who actually read what I write and listen to what I have to say.)

I now had a funnel set up — if a somewhat unorthodox one — that felt really good to me. I then shared my concept with about twelve colleagues to get their opinion on it. I asked them for their input with no attachment to what would happen next. They were pretty blown away and almost all of them offered to share it with their contacts (which added up to tens of thousands of people on email lists).

They simply sent their people to my no opt-in funnel. Done.

My idea was launched and monetizing in a matter of days. Three years later, that same simple funnel went viral.

So here’s what I want you to understand:
You’ll never have an idea that doesn’t come with a built-in instruction manual for how to bring that idea into the world.

Whether it’s a catchy tune you write or an idea for an invention that will make life easier, you’ll always have a map to get this thing to the people who are craving it. But the instruction manual is in your higher consciousness, not in your lower-consciousness ego.

Your ego will want to dive in and try to “figure out” how to make this thing happen. Allowing this to happen is a big fat mistake. It can be years later and you’ll still be nowhere.

The tricky thing with the instruction manual is that you have to ask for it.

It’s kind of like if you bought a slow cooker. Maybe you’d heard slow cookers were great and easy to use, but you didn’t know how to cook.

You’d probably do well to ask them to ship you a recipe book too, along with your order. Then all you’d do is pick a recipe and follow the directions.

So the key is to let your muse stay involved long enough to generate ideas for the perfect way to bring your creation into the world.

See, as a human being, you have free will. The divine — whatever you think of that as — is not big on overriding your free will. (You’ll notice this only happens in dire emergencies. It’s called divine intervention.)

Maybe for you the “divine” is your muse. It’s where ideas come from. Maybe it’s the collective consciousness. Maybe it’s God, or the angel of creative things or the universe. Whatever it is for you, that’s who/what you’ll want to ask.

If you ask for instructions, the divine will be happy to oblige. But if you use your free will to try to do it yourself and figure it out, it’s happy to let you do this, too. That will just be a whole lot harder.

A great question to ask after you have your next big idea might be, “How can I bring this into the world in a way that will be easy and fun, and allow me to bring it to every single person who wants it?”

Some time might pass; don’t worry. Keep your other projects moving forward and your eye on your intention of bringing your creation into the world.

You might get a nudge to reach out to someone that doesn’t seem to be someone who could help you (the reason will show itself later), or to take some step where you can’t see what happens after that. That’s okay. Take the step. Sometimes instructions come in a complete set, and other times it’s more like a road sign pointing you to the next leg of your journey.

Once you have your instructions, your ego can get to work implementing those instructions, like organizing things and making calls and hiring people to help you, which is a much better job to give it than being in charge of figuring out how to bring your big beautiful, limitless idea into the world. Or branding your greatest creation, for that matter.

Beth A. Grant is a writer, speaker, marketing strategist and thought leader who helps you be yourself in business, in love, in life. She blogs at www.truthandconsciousness.com.

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Originally published at www.truthandconsciousness.com on February 17, 2015.

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