BBC Ideas is one! If you don’t already know, we’re a short-form digital video project all about ideas, and in the last 12 months we’ve published 358 videos, in 76 different playlists. We’ve covered big ideas (what Foucault would make of fake news?) and small (why you should always wear trainers to work), from the worlds of psychology, philosophy, history, neuroscience, linguistics and anthropology.

And we’ve also, genuinely, learnt a lot. As well as being informative and (hopefully) entertaining, we try and make sure every one of our videos gives you a new perspective or insight to take away.


It’s been just over three months since BBC Ideas went live, and after the white heat of the launch period I thought I’d share three things I’ve learnt over the past few weeks.

  1. There’s a clear audience appetite for informative short-form factual digital video. Despite all the audience research and preparation we’d done, when we first launched we weren’t entirely sure there would be a market for our eclectic mix of short-form video spanning genres across philosophy, ethics, psychology, opinion, anthropology, archive etc. Would people be interested in the things we were interested in? Would they watch them, share them…

Our homepage (desktop view)

What would the world be like if everyone could write Chinese? Should we make sure driverless cars have a ‘conscience’ before they hit the roads? And how did David Bowie know the internet was going to be so big, way before (almost) everyone else? These are some of the questions that have been bouncing around our office in recent months, and if one of your New Year’s resolutions was to spend your time on the internet a bit more wisely, you’re in luck.

Today we launched BBC Ideas, an experimental BBC site where you’ll be able to watch ‘short films…


It’s been a while since I’ve written anything on blog, so I thought it was time for an update.

As with any new project, the last couple of months have been a bit of blur with myriad different tasks, new relationships to build, issues to fix and workflows and processes to set up.

All going in the right direction so far though, thankfully.

One of the most exciting aspects of this project has been recruiting a new team. …

So I’ve just started a new job — as Executive Editor of BBC Ideas. In fact I haven’t started it yet — officially that’s not until July 17 — but I thought it was worth popping in and saying hi, as it were.

This is me

So what is BBC Ideas? My colleague Lloyd Shepherd described it beautifully here. But if you can’t be bothered to click on the link, it’s a short-form mobile video platform, which will be full of interesting, thoughtful content from across the BBC and beyond.

Lloyd and I will be working together on BBC Ideas for the next…

Bethan Jinkinson

Executive editor, BBC Ideas

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