It’s been 25 weeks since we launched GELT in Spain and this week we are celebrating 250 different promotions. For those who don’t know about the GELT project, I will tell you more about it. GELT was born out of the need brands showed to provide incentives directly to their…

Marc Frons, the CIO of the New York Times (NYT), made some very strong statements on the future of the NYT and shared his formula for converting the NYT into the first Mobile First newspaper. The NYT wants to avoid the same mistake that many companies made 15 years ago…

A couple of days ago I was lucky to participate in the Tech Marketing Show, sitting in a group of 5 spanish prophets together with Aquilino Peña, Rodolfo Carpintier, Cristina del Rey and Monica Deza. I was asked to be one of the prophets, but to do so I had…

Few months ago, at a panel on Davos, Yahoo CEO Marissa Mayer just said she and her teams have come up with a new design rule to make sure every app they build is “fast, responsive, and beautiful.” They called it: “two tap rule.” She explained it: Once you’re in…

Google wants to be your new mobile operator. Let me introduce you Project Fi, much more flexible and cheap than other mobile operators in the States but, like all good things in life, it’s by invitation only. How Do They Do It? The model is the Mobile Virtual Network Operator (MVNO) one. A Mobile Virtual…

At Mobile Dreams Factory, we have some principles of user behavior that feed future trends, such as one that regards the scarcity of time, in which we say that, in the future, we will have less time, and that along with the cost reduction of computing, artificial intelligence, connected cars…