Good point, Paul! There’s definitely a need to create programs and educate people regarding waste. I’m personally fan of Japanese practices: https://www.youtube.com/watch?v=eym10GGidQU
The point of this article was to highlight how the current formats of digital advertising (search, banners, etc…) will change with Messengers/Conversational platforms and the need to adapt. But you’re totally right, they will end up doing (or trying to do) everything.