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Betony Kelly

Exploring online content strategy & digital news. Often found near great coffee. Head of Digital Outreach at @bisgovuk. https://www.tumblr.com/blog/betonykelly

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    Eyeballs aren’t people…

    Measuring the effect of what you create or share using digital channels is deceptively easy.
    Betony Kelly1 min read
    Latest

    And now, the future!

    Or, the sisyphean task of divining the next thing in digital.
    Betony Kelly2 min read

      Eyeballs aren’t people…

      Measuring the effect of what you create or share using digital channels is deceptively easy.
      Betony Kelly1 min read

        Making the mundane meaningful

        Data visualisation should be disciplined and beautiful — a lesson from 1960s minimalism
        Betony Kelly2 min read
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          Last Call

          The end of the printed newspaper.
          Clay Shirky9 min read

            This Kinda Gross Trick Will Get People to Actually Consume Your Content

            Don’t feel bad about getting someone to click on something if the thing they’re clicking on doesn’t suck.
            Hank Green4 min read

              Social Media isn’t the point. Storytelling is.

              8 things you can (and should) do to become an effective storyteller for your brand
              Christina Rosalie9 min read
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