
…one to follow you, you’ll lose your effectiveness as a practitioner. Instead, the old adage is true. Leaders lead by serving, and that starts long before your title is ever brought into the conversation.
Miller specifies that a brand needs to frame its story such that the customer is the hero of the story, while the brand is the guide that helps the customer win. Not only did Tidal fail to make the customer the hero of its story, it didn’t even stay true to it…