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Nice and bright post! :)

  1. To me, the first and most obvious differentiation where to listen to my community’s conversations is between online and offline. So online: Social media, forums, newsletters. Offline would be on the street, in barber shops, dance and community centers, at church . . . it is a quite broad range and the thing I am struggling with right now is that I want to get started, but the thing is this needs TIME. Walking around, observing, talking, listening takes much more effort than just licking a facebook group or subscribing to a newsletter, but it is essential.

2. I think I have credibility when my community talks to me, trusts me, tells me things they might not have expected they ever would tell a journalist. This will be the hardest part.

What I would like to add to last Monday’s discussion: Even though Amanda Palmer’s example can probably not be copied 1:1 in the journalistic context, I think there is a lot we can learn from it: People want to have a relationship, a connection, and be able to identify. If they do, they want to help you.

So personalization and not being afraid of shoing who you are is they key: You can show that you are not only an objective journalist but a personality with an opinion (and like to tweet about the Eurovision Song Contest!).

A good example is John Oliver. If he would leave Last Week Tonight and ask his audience to donate so he can start his own show, it would probably work. Speaking of, have you seen this? It’s amazing how he gets better from minute to minute!

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