New technological advancements can lead to improvement in efficiency, customer service, data collection and more. Although some people believe the insurance industry is lagging behind other industries in terms of innovation, that’s not entirely the case. “Insurtech” is a term being used to describe the new technologies that are aiming to modernize the insurance sector.

Apps and Mobile Technology

Smartphones and nearly constant internet access have allowed for more consistent communication with a wider audience of insurance customers. For example, apps and text messaging can be used to inform people of important reminders and updates to their insurance. In addition…

An organization’s employees are its backbone. When employees enjoy being at work, it bleeds into every part of company culture, including your bottom line.

Happy employees are less likely to seek other employment, which means they will stay with you longer. A lower turnover rate means you’ll have to spend less time training new employees, which leads to higher overall productivity.

To cultivate an environment of happy employees who strive to put their best foot forward at work, here are a few tips.

Keep Your Team Informed About Both the Good and the Bad

Transparency is such a buzz word…

When it comes to identity theft, people always think, “That would never happen to me…” until it does. If you aren’t actively protecting yourself from identity theft, you should start now.

Thieves can swipe anything. Name, social security number, email address, phone number, medical records, passwords, etc. Once they have this information, they use that information to commit fraud. This could be anything from stealing your tax refund to opening credit cards in your name (ruining your credit) to receiving medical treatment.

When it all boils down, your personal identity is more valuable than the cash in your pocket, so…

What’s the point of having a business if no one knows it exists? If you’re the best, you need to share that with the world. This is where marketing comes into play.

There are dozens of ways to market a business, but online marketing should (almost) always be part of the equation. We live in a digital age where people on information found online to make purchasing decisions. You don’t want your business to be overlooked because you lack a positive and prominent online presence.

Here are three marketing applications that I would recommend for getting started.


For any…

The world around us is moving a mile a minute. New technology is being invented daily, and it’s hard to keep up.

When people have been in their careers for a long time, it’s a good thing. They gain expertise, utilize skills, and inevitably share their knowledge. Unfortunately, a pitfall is that leaders may not be as committed to learning.

In every industry, technology is creating waves. The companies that survive will be the ones who are resistant enough to adapt to the changes. …

In the insurance industry, there are too many professionals who put their own personal gain ahead of their customers’ needs.

A few examples are:

  • Selling customers on a more expensive policy (sometimes for extra commission)
  • Cutting communication short
  • Being dishonest about any aspect of the process

The ins and outs of insurance can be complicated, but understanding customer needs is simple. The key is prioritizing their needs. After all, without the customers, there would be no company.

Dedicate Your Time

All professionals sometimes feel that there aren’t enough hours in the day to complete every task on their list. However…

Homeowners all across the country are at risk of falling victim to a natural disaster. From floods to tornadoes to earthquakes, every region is at risk for a severe weather event.

Those on the East Coast are currently dealing with the effects of Hurricane Florence. Southwestern states like Alabama, Arkansas, Georgia, Mississippi, etc. are no strangers to hurricanes, but we’ve also had our fair share of tornadoes and thunderstorms.

Before securing a policy for homeowners insurance, you’ll want to be familiar with the natural disasters local to your area. Be sure that you’re getting the best coverage for your location…

That quote was written by a wise man named Hiten who has some great thoughts on business. I would also add that execution is hard and time consuming. It would be impossible to execute every seemingly good idea that pops into your head.

Whether you’re an entrepreneur looking for the next big thing or a loyal employee trying to innovate for your company, you need to be skilled at throwing out the bad ideas.

It’s similar to the marketplace of ideas, first referenced by Justice Oliver Wendell Holmes Jr., then adapted by John Stuart Mill. …

Self-driving cars sounds like something from a futuristic sci-fi movie, but it could be more normalized in our society in the next couple decades. Because of improvements in new technology, some experts predict that self-driving vehicles could be the norm by 2040.

If the automobile industry changes that much, the auto insurance industry will have to keep up. We still have many years before this is a tangible possibility, but here are a couple ways driverless cars could affect the insurance industry.

Lower Premiums

Advanced driver assistance systems (ADAS) are becoming more common, and many insurers offer discounts for drivers…

Nearly a decade ago, Google released 10 basic concepts that were at the core of their business. Although these rules were definitely more geared toward the search/internet industry, I believe there are valuable lessons in here that can apply to nearly any business.

  1. Focus on the user and all else will follow.
  2. It’s best to do one thing really, really well.
  3. Fast is better than slow.
  4. Democracy on the web works.
  5. You don’t need to be at your desk to need an answer.
  6. You can make money without doing evil.
  7. There’s always more information out there.
  8. The need for information…

Henry Glover

Henry Glover is the founder and CEO of Red Rock Insurance Group in Birmingham, Alabama. Tech enthusiast and entrepreneur.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store