6 New Trends in Marketing to Moms
It’s fitting that on Mother’s Day we look at how moms influence marketing and branding. Top mom bloggers have millions of followers on social media and wield a fair amount of legitimate clout.
Many have also turned that influence and clout into cash so it’s also fitting to look at ‘Momfluentials’ in light of the ever-popular influencer marketing trend. Here’s a list of the Top 30 Mom Bloggers of 2017 from Maternity Glow.
Mommy bloggers got the attention of brands 8 or so years ago when they emerged as an important demographic ‘block’ through their blogging activities opining on subjects from pregnancy to how to deal with colic to what baby food processor to purchase. Companies like Disney and Walmart began taking notice and these days design events to court the moms. Check out the latest DisneySocial Media Moms hashtag #DisneySMMC to get a feel for what goes on.
Now that millennials are starting families Google took a look at YouTube trends among new moms. The research might add additional insight to brands looking to engage with moms and form strong bonds.
1. Moms are likely to be mobile
2. Mom time on YouTube is usually “Me” time
3. Moms want guidance — video guidance
Understanding what moms want and need will help brands going forward. And moms are turning to social platforms just like everyone else — to connect, to learn, to teach, to market. Happy Mother’s Day!
Beverly is the author of the best selling book The Power of Real-Time Social Media Marketing. She also teaches the Business of Sports & Entertainment at UCLA Anderson School of Management and is a thought leader in business strategy, IoT, big data and digital media trends.