Presenting: 5 Things You Must Know About Your Ideal Client
What’s all this about identifying your ideal client?
I’ve been writing about this topic a lot (in case you haven’t noticed!).
It’s not a new concept.
For people who work in the marketing departments of huge corporations, identifying the ideal client is the most important step before the launch of any campaign or new product. Instead of ideal client, they usually referred to it as target market, bull’s eye target, or target audience. Whatever the moniker, this very important information forms the basic foundation of every aspect of their marketing strategy.
But you, brave entrepreneur, don’t have a bahzillion dollar budget to create focus groups and hire branding agencies to identify your ideal client. You’re on your own. (As if you don’t have enough to do, right?)
Here’s why identifying your ideal client is muy importante (in other words…very important!)
First, there is a ton of competition out there. According to The Kauffman Index of new business formation, 569,000 new businesses launched in 2015 alone. Yikes.
This means there are oodles of businesses vying for the same clients you are!
And, regardless of whether you’ve been in business for 20 years or have just left the corporate world to venture out on your own, your business is just a little teeny speck.
But, don’t be discouraged. If you can identify exactly, precisely and thoroughly — who your perfect-fit ideal client truly is, then you can become proficient at attracting and engaging that person.
Here’s how to stand out in a sea of competitors:
Have you ever landed on a website only to jump off immediately even though there was a pretty good chance that that website had what you wanted? That’s because the average business website is really good at telling you what the company does but really bad at telling you what the company can do for you.
Learning how to speak directly to your ideal client (especially online, when you can’t be there in person) is the key to keeping him or her with you long enough to get more information and do something (like call you, buy something, download a freebie, read your blog, etc.)
And until you do the work to identify your ideal client, there’s a chance you’re just flailing around in the dark with your marketing.
To help you get started on identifying your ideal client, I created a super-handy workbook called: 5 Things You Must Know About Your Ideal Client. It’s slightly less intensive than the version I use with my own clients, but I think it may get your brain cells fired-up and focused on who the heck your ideal client truly is.
From there, you can craft revenue-generating, super-compelling, ideal client-attracting marketing messages that perfectly articulate what you do for your clients.
Here’s the simple link:
5 Things You Must Know About Your Ideal Client
Take your time and don’t rush through it. This is important stuff!
If you have any problems, email me at email@example.com.