Son PhaminSlantDoes PR have a “warspeak” problem?One day we lead the charge in the strategy battleground, the next day we fight in the trenches to get the scope of work signed off. The…6 min read·Aug 24, 2023--2--2
Son PhaminSlant“Love is love” isn’t the message brands think it should be this Pride MonthWhen queer and trans people’s lives are in literal danger, brands and corporations need to rethink how to engage, empower and enable the…4 min read·May 26, 2023----
Son PhaminSlantGen Z proves celebrity gossip is in its peak era. What’s next?A global survey of 148,398 people from 19 English-speaking countries found that Gen Z is 12 times more obsessed with celebrities than their…6 min read·Apr 13, 2023----
Son PhaminSlantGenerational identities should be a thing of the pastGeneralisation would only serve to minimise the very experience of what makes us human6 min read·Mar 21, 2023----
Son PhaminSlantGuerilla Marketing Is Making a ComebackIt’s never gone away tbh.5 min read·Jan 26, 2023----
Son PhaminSlantWhy we never talk enough about ourselves — and brands should know itAlexa, play Me Myself and I by Beyonce; or whatever she sings — in her supremacy I trust.6 min read·Dec 12, 2022--2--2
Son PhaminSlantGen Z and what Spotify’s global trend report reveals about itBreaking: Gen Z4 min read·Aug 9, 2022--1--1
Son PhaminSlantTo meme or not to memeThey say “Stop being predictable” and then I wrote about memes.5 min read·Jun 14, 2022----
Son PhaminSlantWe’re all born naked and the rest is drag.“You can have ambition but not too much. You should aim to be successful, but not too successful”. We live in a world where everything…4 min read·Feb 18, 2022----