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This is based on an answer offered on Episode 14 of Hustleburg.

Question: Is there any benefit to using Facebook stories? Or should I just stick to Instagram for that? What about Facebook Live or Watch Party? These are kind of confusing and seem like they could overlap and I’m just not sure how to use them.

Facebook Stories

There is absolutely a benefit to Facebook Stories. The first benefit of using Facebook stories is that it’s a great way to connect with the younger users on the platform. As we’ve discussed on Hustleburg, the fastest-growing demographic on Facebook are over 60…


This is based on an answer offered on Episode 12 of Hustleburg.

Question: With everything that’s going on recently, sometimes I need a little break from seeing the constant news cycle, especially about COVID-19, aka the coronavirus. What do you recommend for when you just want to unplug and think of happy or educational or fun things? I love using Facebook to promote my business, I just need a break. I feel bad, and like I’m not putting my business first by taking that break.

Take a Break

If you find that you need a break from social media’s onslaught of news and…


Hustleburg Q&A
Hustleburg Q&A

This was a response to a question in Episode 4 of Hustleburg, an episode devoted to answering your questions.

You should start creating content in two ways. The first place to find guidance will be from listening to your customers. Listen for what it is that they need. By listening for their needs first, you begin to understand how your business can meet those needs. This offers you a starting point for much of your content creation. You need to help them solve a problem.

When you examine the underlying issues of your customers, you’ll understand how to better craft your content to help them

As you listen, keep in mind that what they will likely not explicitly give you directions about what they need you to solve. Too often, we, both the customer and the business, focus on…


All for the ‘Gram!

(The video below is NSFW/K due to language)

If you watched the video above or listened to Arizona Zervas’ “Roxanne,” you heard at the very beginning that he does things only for Instagram, because of who loves “the ‘Gram.”

Arizona is not alone. There are countless social media users who post strictly for the positive affirmation they receive in response to the things they post. There are some fitness gurus that post selfies to show off their best physical assets, knowing that the “after” means more likes on an image than the process that led…


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Take a moment to imagine that you just meet someone for the first time. Would you ask a girl (or a guy) to marry you right away? Without so much as a conversation? Or getting to know one another? That sounds a bit silly, doesn’t it?

Of course, it does!

When you first meet with the intent of seeking a relationship, you are focused on listening to have enough information to ask him or her to join you for coffee or drinks. At drinks, you get to know him or her better by listening to what he or she is…


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Believe it or not, there is no such thing as too much content in an age where server space gets cheaper by the nanosecond. You simply CANNOT post too much.

Today, there are no longer only three TV networks, a handful of local radio stations, or hundreds of gatekeepers like talent agents and managers preventing you from being “overexposed.” Instead, there is a constant barrage of apps on our phones, on-demand video and audio streaming for every possible genre and niche, and a new advertising medium every minute vying for your attention.

When you’re really putting out content, an amount…


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Television? Radio? Billboards? Those are so yesterday. You can’t even measure their effect directly, so how would you even know if they are working? Why would you continue to pump money into the unknown abyss of their ineffectiveness?

Do you watch TV commercials? Or are you watching the content available to you via Netflix, Amazon Prime Video, Hulu, Disney+, etc? Even if you are watching television live as it airs, aren’t you picking up your phone, iPad, or laptop to monopolize your attention until the show comes back?

Do you listen to the radio in the car? I can’t remember…


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Do you remember your path to leadership? What you did to get you from your first job to one where you led, ACTUALLY led, others? What was it?

I certainly remember mine. The first job I had outside our family’s business was at the movie theater in the late 1990s. I tore tickets. I didn’t know why I tore them or why I kept a particular side of the torn ticket, only that I tore them and kept the “right” half. When I had some down time, I would count them in stacks of 50 and rubber band them. At…


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In a recent post on LinkedIn, I posited that the easiest way to improve your life at work is to “underpromise and overdeliver.” I expanded on the thought a bit there and thought that I should offer something a bit more in-depth.

Imagine that you decide to dine at a local restaurant. They don’t take reservations, rather they offer a hosting station with a young lady or gentlemen, who seats guests as tables become available. It is a busy time for the restaurant, and there are no tables available, but they are taking names and party sizes from guests willing…


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“It gets busy later in the day. It seems like they have their ‘B Team’ on now.” — Me

While waiting for lunch at my favorite quick service restaurant, one that is twenty five minutes away, I see that things are chaotic for how few customers are present. There is a line at the pick-up area for mobile orders like mine, a delivery driver, and a catering order being prepared. The staff looks busy, despite no one actually being served at the registers or this pick-up area. This is out of character for the chain and this location.

It being…

Brett Bittner

Founder — Beyond Your Side Hustle | Host of Hustleburg podcast | he/him | Being kind is free. Don’t let the price of it fool you into underestimating its value.

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