Book: The Messy Middle

Brad Feld
2 min readOct 9, 2018

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This summer I read the page proof version of Scott Belsky’s new book The Messy Middle. It is excellent and is now out and available. I bought 100 copies and am sending them out to every CEO in our portfolio. If you are a CEO of a fast-growing company, I strongly recommend it.

The letter I sent out to the CEOs in our portfolio (with the book) follows:

Since you are a member of the Foundry Group Book of the Almost Every Month Club (bet you didn’t know that was part of the deal when we invested), enclosed is a copy of The Messy Middle by Scott Belsky.

It’s outstanding. Many of you are either in the messy middle or aspire to be (whether you realize it or not.) And, if you don’t aspire to be in the messy middle, but hope to one day be a large company, you may as well deal with the reality that you’ll enjoy time in the messy middle.

Scott was the founder of Behance, a company funded by USV and a bunch of seed/angel investors, that was acquired by Adobe. Scott then served a tour of duty at Adobe, left to spend some time at Benchmark, but then went back to Adobe and is now Adobe’s Chief Product Officer. He’s also had a great track record of angel investments, so he’s been around a bunch of different blocks multiple times.

Rather than read from start to finish, take a look at the Table of Contents while holding a pen and circle the sub-chapters that are interesting to you. There are a lot of them, they are short, and almost all are highly relevant. But, start with the ones that call out to you as a way to get into the book more deeply.

And, if you find something particularly relevant to you, mention it, with an example (if you are brave enough to name names) and put it up on the CEO list.

Scott — thanks for putting so much energy into this book.

Originally published at Feld Thoughts.

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Brad Feld

I'm a managing director at Foundry Group. I live in Boulder, Colorado, invest in software and Internet companies around the US, run marathons, and read a lot.