Bruce GoldmanUse the hierarchy of sales points to make your advertising succeedAll sales points are not created equal — equally compelling, equally persuasive, equally powerful at turning audience members into…Mar 6, 2017Mar 6, 2017
Bruce Goldman3 false economies to avoid in your marketingAdvertisers — particularly small-business advertisers — don’t have money to burn, so their ad decisions are often based more on cost than…Feb 26, 2017Feb 26, 2017
Bruce GoldmaninTools for EntrepreneursWhat happens when everyone follows advertising “Best Practices”?Quick, which furniture store is having a this-week-only sale with no payments for six months? Which tire store is selling four tires for…Feb 23, 2017Feb 23, 2017